An on-request training programme for individuals and organisations. Build useful, understandable and indexable content and measure visibility without unrealistic ranking promises.
We discuss your needs and participants’ experience, then agree the scope and relevant practical activities before delivery.
Who is it for?
Specialists and development teams
Learning objectives
- Identify audience questions
- Review a page against search principles
- Select relevant visibility and traffic measures
Topics covered
- Search intent and content structure
- Technical foundations and structured data
- Measurement and quality in AI-powered search
Our approach
Needs discussion, guided activities and a review of workplace application. Details are agreed in the proposal.
Prerequisites
Prerequisites and tools are agreed after reviewing participants’ backgrounds. Technical programmes may require accounts or licences for the selected tools.
Frequently asked questions
When does it start and what does it cost?
Contact us for the next available date and a quotation. No dates or fees are currently published.
What certificate is provided?
Request written confirmation of the awarding body, requirements and certificate scope before enrolling.