An on-request training programme for individuals and organisations. Connect advertising spend with objectives, audiences and measures that support better decisions.
We discuss your needs and participants’ experience, then agree the scope and relevant practical activities before delivery.
Who is it for?
Specialists and development teams
Learning objectives
- Write a campaign brief
- Design a focused marketing experiment
- Interpret results without confusing correlation and causation
Topics covered
- Campaign and message planning
- Experiments and comparison
- Conversions, attribution and measurement limits
Our approach
Needs discussion, guided activities and a review of workplace application. Details are agreed in the proposal.
Prerequisites
Prerequisites and tools are agreed after reviewing participants’ backgrounds. Technical programmes may require accounts or licences for the selected tools.
Frequently asked questions
When does it start and what does it cost?
Contact us for the next available date and a quotation. No dates or fees are currently published.
What certificate is provided?
Request written confirmation of the awarding body, requirements and certificate scope before enrolling.